Located in Boulder, The Lodge Apartments are elevated student
apartments located just minutes from campus. I worked with them
to design their identity, collateral, and signage to help entice students
to their newly renovated apartments.
The logo takes direct inspiration from the surrounding mountains,
vintage ski culture, and the local fauna.
The bison, the mascot of CU Boulder, helps bring a bit of the university into the wayfinding elements.
The elk helps bring the surrounding wilderness into the brand. Together they reference why students choose to attend Boulder.
SERVICES: Branding, Illustration, Logo, Signage, Collateral