The Lakes

 
 
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The Lakes Residences is a collection of boutique luxury residences
on Lake Calhoun in Minneapolis. We worked with them to design their identity, collateral and a set of printed materials to complement their premier apartments. 

 
 
 
 
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The identity system takes its inspiration from the lake it sits on and the elegance that surrounds the culture of sailing.

 
 
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Custom thank you cards were sent to all those who signed leases.

 
 
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Promotional rack cards were printed to entice people
to come take a tour of the new apartments. 

 
 
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SERVICES: Branding, Collateral, Copywriting, Illustration, Logo, Naming, Signage

 
 
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