The Lakes Residences is a collection of boutique luxury residences
on Lake Calhoun in Minneapolis. We worked with them to design their identity, collateral and a set of printed materials to complement their premier apartments.
The identity system takes its inspiration from the lake it sits on and the elegance that surrounds the culture of sailing.
Custom thank you cards were sent to all those who signed leases.
Promotional rack cards were printed to entice people
to come take a tour of the new apartments.
SERVICES: Branding, Collateral, Copywriting, Illustration, Logo, Naming, Signage