Talo is a luxury apartment building located in Minneapolis.
I designed the identity, a set of playful icons, as well as engaged
in some high-level brand strategy.
The logo itself takes inspiration from the Nordic wilderness,
urban architecture, and the abstract idea of discovery.
The iconography extends across the brand bringing sophistication
and elegance that reflects the brand’s ethos and values.
SERVICES: Branding, Icon Design, Logo, Style Guide, Brand Strategy