Lela is the newest dining experience in the Bloomington, comfortably
modern and centered around the pleasures of the table. Lela aims to take
you on a journey at once familiar & new.
I was engaged to develop the logo and all the brand pieces for the
restaurant, and assisted with signage and various interior pieces.
The objective was to introduce Lela as a new restaurant
to local audiences and engage critics, taste-makers and everyday visitors.
The name and refined identity were supported by the luxurious interior details as well as custom finishes that were found throughout the restaurant.
"Lela’s sleek open kitchen is the first giveaway it’s anything but a typical hotel restaurant."
- MPLS Eater
SERVICES: Branding, Collateral, Illustration, Interiors, Logo, Menu, Naming, Signage