The Lakes Residences
A boutique collection of contemporary one and two-bedroom rental residences with studies, and lakefront penthouses. Situated on West Lake Street in the heart of South Minneapolis, The Lakes adds a new dimension to the Lake Calhoun landscape. Each rental residence is draped with ultra-luxe interiors, exceptional views, and impeccable style. The Lakes is an extraordinary alignment of savoir-vivre and urban flair.
Location: Minneapolis, MN
My Role: Lead Designer
Services Rendered: Identity + Collateral Design
When branding The Lakes, the client wanted a focus on minimal design with a sense of luxury. During explorations of for the mark, we tried imagery that related to lake culture. The final mark of the sailboat encompasses everything the client had wanted for the brand, while helping their brand stand out in an over-saturated market.
Logo and Mark
Amenity Rack Cards
Thank You Cards
Shop. Dine. Live. Magazine Spread
Construction Banner Design