L27

 

L27 Rooftop Lounge

Soaring twenty-seven stories above Nashville is the cities highest bar, L27 Rooftop Lounge, located in the brand new Westin Nashville. Located at the intersection of music, culture, and history, L27 is a destination spot in Nashville. Branding services including coming up with a mark that would look good on coasters, social media, as well as projected onto a wall. The client also requested menu and coaster design as well.

 
 

Location: Nashville, TN
My Role: Lead Designer
Services Rendered: Identity + Collateral Design
Client: Wischermann Partners Inc.

 
 
 

When speaking with the client, they discussed this idea of a mark. They wanted a logo that would evoke a sense of elegance, modernity, and mystery. While the initial set of marks was abstracted, they felt this was too confusing and the name needed to be easier to read. They wanted legibility and boldness without the mark feeling too forced.

 
 

Logo Development

 
 

Final Logo and Marks

 

Diner Menu Design