The Hotel Ivy is the premier hotel for anyone traveling
to Minneapolis. I was approached to design a logo for the
hotel and lobby bar for the hotel during its renovation.
With luxury emanating anywhere you look, the logo had to match this sense of
and match the brand narrative of the hotel.
The marks take direct inspiration from the unique
architecture of the hotel, a sense of wayfinding,
and from the idea of peacocking.
SERVICES: Identity, Branding, Collateral, Icon Design, Menu,