Fitzgerald's is a cozy neighborhood restaurant in the historic
Cathedral Hill neighborhood of St. Paul. I helped create a new identity,
menus, and signage, that honors the namesake and the surrounding
history in the neighborhood.
We reimagined the brand into a more approachable restaurant. Fresh pizzas, quality ingredients, and an open kitchen the restaurant something for everyone.
The bar from the old concept was the standout of the whole restaurant. The new bar is informed by craft cocktails, a nod to the spirit of F. Scott Fitzgerald.
"There is a crowd-pleasing cocktail list and a ton of local tap beers. This go-around should appeal to the tastes of the neighborhood."
- The Heavy Table
Lora Hlavsa: Graphic Designer & Photographer
SERVICES: Branding, Collateral, Logo, Menu, Print, Signage, Website