Fitzgerald's

 
 
fitz_1.png
 
 
 

Fitzgerald's is a cozy neighborhood restaurant in the historic
Cathedral Hill neighborhood of St. Paul. I helped create a new identity, 
menus, and signage, that honors the namesake and the surrounding
history in the neighborhood. 

 
 
 
fitz_2.png
 
 
 
fitz_3.png
fitz_4.png
fitz_5.png
 
 

We reimagined the brand into a more approachable restaurant. Fresh pizzas, quality ingredients, and an open kitchen the restaurant something for everyone. 

 
 
fitz_6.png
fitz_7.png
 

The bar from the old concept was the standout of the whole restaurant. The new bar is informed by craft cocktails, a nod to the spirit of F. Scott Fitzgerald. 

 
 
 
fitz_9.png
 

 

"There is a crowd-pleasing cocktail list and a ton of local tap beers. This go-around should appeal to the tastes of the neighborhood."

 

- The Heavy Table

 
fitz_12.png
fitz_13.png
 
fitz_15.png
 
fitz_14.png
 
fitz_10.png
 
 

TEAM
Lora Hlavsa: Graphic Designer & Photographer
SERVICES: Branding, Collateral, Logo, Menu, Print, Signage, Website

 
 
 Previous Project:  L27 Rooftop Lounge

Previous Project:

L27 Rooftop Lounge

 Next Project:  The Lakes

Next Project:

The Lakes